Welcome to ATP!

I'm Brad Attaway, Attaboy's founder.  I have coached students to (and achieved) perfect scores on the SAT, ACT, and LSAT--along with nearly a dozen AP and SAT Subject tests--over my decade of experience as a test coach.  Every Attaboy coaching partner is of a kind with these exacting standards.

Attaboy students succeed, however, not thanks to our test mastery but our training mastery.  Students that learn and apply the Attaboy test methods improve, on average, a full standard deviation across tests and score ranges--and I daresay find vibrancy in what can be the very dullest (though perhaps most important) hurdle separating them from their college dreams.


why attaboy tutors are top notch

Because 90% of revenues are paid directly to our coaches. Other coaching firms, even the highly regarded, spend as much as 75% of your fees on administrative cruft. Why should you pay so much to another company for a tutor they value at only $35 an hour? Attaboy is rooted in agile development and managerial principles so we can run lean and attract California's very best test coaches. As a result, ATP coaches are drawn not only from the top professional tutors in the region, but from the very best minds across industries--tech, finance, law, etc.--drawn to Attaboy because they love coaching and Attaboy offers competitive compensation. Meet our fantastic team here.

How Attaboy Provides a better value

Because we deliver better results:  Attaboy Test Prep graduates average a full standard deviation percentile increase over starting scores. This means moving an average score into the top 20%, an 80th percentile score into the top 5%, or a 95th percentile score into the top 1% (Hello top-choice college!).  No other test prep concern can claim this accomplishment, and it's difficult to overstate how much such gains strengthen a college application:  It's on the order of being a recruited athlete or a familial legacy (or donating a new wing to the library!).  A Wall Street Journal study found that most test prep companies deliver, at best, only modest score increases.  

College tuition isn't getting any cheaper:
Get the best value for your admissions test prep with Attaboy.